Social Media Management
social media management
Copywriting & Storytelling
Marketing & Communications
Graphic Design & Brand Direction
ALET has worked with social media management for New Works since 2019. We've developed their visual profile on Instagram and have since then ensured that their online presence stays aligned with their brand positioning and ethos.
We constantly work to engage their thriving community. Through storytelling, visual direction and engagement we keep their feed and online presence strong and active.
A Study 001 Blæhr Vase
This project was a visual documentation of ‘A Study’ — a creative venture by New Works, celebrating the honesty of quality craftsmanship, materials and the artisan's hand. We followed and documented the work of glass blower Anders Raad and the up-and-coming Danish designer Linnea Ek Blæhr.
The Making Of Terra A Residence For Grounding
In September 2020, right in time for 3 Days of Design, New Works presented their Terra Residence, and we were there to document the process. This short film acted as a trailer for the space in anticipation of the opening. Our mission was to frame their work and set the mood.
Behind The Scenes Autumn ‘21 Shoot
As New Works launched their novelties for the season, ALET joined their shoot in the North of Zealand to document the process. The production resulted in a behind-the-scenes film and a number of microstories for social media to portrait and frame the new collection.