New works

client

New works

New Works is an ongoing client since 2019. We are continuously refining their brand direction as our collaboration matures and the brand DNA evolves. A big part of our work has been to engage their community on social media. Through great storytelling and conscious content creation, we've kept the audience interested and engaged. Our main ambition is, as always, to ensure that their online presence is strong and aligned with New Works’ highly acclaimed design ethos.
services:

Film

Photography

Social Media Management

social media management

Copywriting & Storytelling

Marketing & Communications

Graphic Design & Brand Direction

Social
Media
Management & digital curation July 2019 - Ongoing
Platforms Instagram

Social Media

Management & digital curation July 2019 - Ongoing
Platforms Instagram

ALET has worked with social media management for New Works since 2019. We've developed their visual profile on Instagram and have since then ensured that their online presence stays aligned with their brand positioning and ethos.

We constantly work to engage their thriving community. Through storytelling, visual direction and engagement we keep their feed and online presence strong and active.

SoMe BLOCK New Works
A Study
001
Client New Works
Glass Blower / Artisan Anders Raad
Designer Linnea Ek Blæhr
Creative Director Knut Bendik Humlevik
DOP & Edit ALET Agency
Blæhr
Vase

A Study 001 Blæhr Vase

Client New Works
Glass Blower / Artisan Anders Raad
Designer Linnea Ek Blæhr
Creative Director Knut Bendik Humlevik
DOP & Edit ALET Agency

This project was a visual documentation of ‘A Study’ — a creative venture by New Works, celebrating the honesty of quality craftsmanship, materials and the artisan's hand. We followed and documented the work of glass blower Anders Raad and the up-and-coming Danish designer Linnea Ek Blæhr.

The Making
Of Terra
Client New Works
Styling Lotta Agaton Interiors
Creative Director Knut Bendik Humlevik
Photographer Brian Buchard
DOP & EDIT Anne-Sophie Rosenvinge
A Residence
For Grounding

The Making Of Terra A Residence For Grounding

Client New Works
Styling Lotta Agaton Interiors
Creative Director Knut Bendik Humlevik
Photographer Brian Buchard
DOP & EDIT Anne-Sophie Rosenvinge

In September 2020, right in time for 3 Days of Design, New Works presented their Terra Residence, and we were there to document the process. This short film acted as a trailer for the space in anticipation of the opening. Our mission was to frame their work and set the mood.

Behind The Scenes
Autumn
Client New Works
Styling Lotta Agaton Interiors
Creative Director Knut Bendik Humlevik
Photographer Brian Buchard
DoP & Edit Anne-Sophie Rosenvinge
‘21 Shoot

Behind The Scenes Autumn ‘21 Shoot

Client New Works
Styling Lotta Agaton Interiors
Creative Director Knut Bendik Humlevik
Photographer Brian Buchard
DoP & Edit Anne-Sophie Rosenvinge

As New Works launched their novelties for the season, ALET joined their shoot in the North of Zealand to document the process. The production resulted in a behind-the-scenes film and a number of microstories for social media to portrait and frame the new collection.

More of
Our
work

NYT i BO

File Under Pop

House of Finn Juhl

Tunnelfabrikken

decoration decoration decoration decoration ALET Agency is a
Copenhagen-based creative studio and production house with storytelling at our core.
Alet

overlay-text

Alet