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client

Arne Aksel

Arne Aksel is a Copenhagen-based design company working with textiles, and our journey together started in early 2020. Since then, we’ve formed a deeply integrated partnership and studied the brand to its core. Our main role in this collaboration has been to define their brand direction and to build up a strong community around it. However, our work has been multifaceted. A few of our main responsibilities are social media management and digital curation and original content production. Our work ensures that their online presence always is meaningful, memorable and aligned with their ever-evolving design and brand vision.
services:

Film

Photography

Brand Direction

Social Media Management

Marketing & Communications

Copywriting & Storytelling & Graphic Design

Social
Media
Management & digital curation June 2020 - February 2022
Platforms Instagram, Pinterest, LinkedIn

Social Media

Management & digital curation June 2020 - February 2022
Platforms Instagram, Pinterest, LinkedIn

We work actively with Arne Aksel's Instagram to ensure that we keep their feed active and their community engaged. When we first began our collaboration, we developed their brand direction and adapted those values and images seamlessly to their Instagram.

Our collaboration has enabled a strong online presence and voice, which we continuously refine as their brand evolves. This, coupled with great storytelling, has nurtured a following both active and committed to Arne Aksel.

SoMe BLOCK Arne Aksel
‘Palazzo
Cirillo’
Concept & Creative Direction ALET Agency
Photography ALET Agency
Film Christopher Mertz
Sicily

‘Palazzo Cirillo’ Sicily

Concept & Creative Direction ALET Agency
Photography ALET Agency
Film Christopher Mertz

As the heatwave washed over the Sicilian island of Termini Imerese during the summer of 2021, we visited Swedish interior designer and TV personality Marie Olsson Nylander to document her 18th-century Palazzo.

When Nylander found this picturesque architectural treasure, it had been declined and neglected for years, but she grasped it with grand visions in the pipeline. Marie formed an alliance with our client, curtain manufacturer ARNE AKSEL, who helped her drape the now flourishing mansion, and the rest is now history.

Arne Aksel
Dreams in
Client ARNE AKSEL
Creative Director & Edit Alet Agency
Direction Benjamin Hesselholdt
DOP Morten Vilhelm
Höganäs

Arne Aksel Dreams in Höganäs

Client ARNE AKSEL
Creative Director & Edit Alet Agency
Direction Benjamin Hesselholdt
DOP Morten Vilhelm

The Höganäs video is a project where ALET’s role took place post-production. We received the filmed material and worked with that to direct and build up the final film.

The Arne
Aksel
Direction ALET Agency
Director of Photography Christopher Mertz
Edit ALET Agency
Experience

The Arne Aksel Experience

Direction ALET Agency
Director of Photography Christopher Mertz
Edit ALET Agency

This commission was to document ARNE AKSEL's customer experience — from the very first design meeting to production and the final product. The purpose of the films is to display the close-by service Arne Aksel offers their customers — one which is both significant and unique for the brand. The films have been used on social media, both for campaigns and as traditional gid posts.

Arne Aksel
Design
Client ARNE AKSEL
Concept & Creative Direction ALET Agency
Photography ALET Agency
Film & Edit ALET Agency
Talk

Arne Aksel Design Talk

Client ARNE AKSEL
Concept & Creative Direction ALET Agency
Photography ALET Agency
Film & Edit ALET Agency

The Design Talk series was a concept we introduced and produced for Arne Aksel. This project is through and through an ALET production — from start to end. The thought behind the concept was to inspire Arne Aksel’s community and do so by interviewing and showcasing their curtains in the homes of local tastemakers.

Arne Aksel
Process
Client ARNE AKSEL
Photography ALET Agency
DoP & Edit ALET Agency

Arne Aksel Process

Client ARNE AKSEL
Photography ALET Agency
DoP & Edit ALET Agency

This process film is one of the first productions ALET has done for Arne Aksel. The purpose of the video is to display the high-end service Arne Aksel offers their customers and how they work when they are on location. The video has been used on Social Media, both as a campaign and as a traditional post.

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Our
work

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