Arne Aksel

We worked actively with Arne Aksel's Instagram to grow and maintain an active feed and engaged community. When we first began our collaboration, we developed their brand direction and created designs that we later used to communicate their brand on Instagram.

Our collaboration enabled a cemented presence and voice online, which we continuously refined as their brand evolved. Our visual strategy, coupled with great storytelling, nurtured a following that is both active and committed to Arne Aksel.

As the heatwave washed over the Sicilian island of Termini Imerese during the summer of 2021, we visited Swedish interior designer and TV personality Marie Olsson Nylander to document her 18th-century Palazzo.

When Nylander found this picturesque architectural treasure, it had been declined and neglected for years, but she grasped it with grand visions in the pipeline. Marie formed an alliance with our client, curtain manufacturer ARNE AKSEL, who helped her drape the now flourishing mansion, and the rest is now history.

The Höganäs video is a project where ALET’s role took place post-production. We received the filmed material and worked with that to direct and build up the final film.

This commission was to document ARNE AKSEL's customer experience — from the very first design meeting to production and the final product. The purpose of the films is to display the close-by service Arne Aksel offers their customers — one which is both significant and unique for the brand. The films have been used on social media, both for campaigns and as traditional gid posts.

The Design Talk series was a concept we introduced and produced for Arne Aksel. This project is through and through an ALET production — from start to end. The thought behind the concept was to inspire Arne Aksel’s community and do so by interviewing and showcasing their curtains in the homes of local tastemakers.

This process film is one of the first productions ALET has done for Arne Aksel. The purpose of the video is to display the high-end service Arne Aksel offers their customers and how they work when they are on location. The video has been used on Social Media, both as a campaign and as a traditional post.